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Sarah pushes her cart through the gleaming produce section of MegaMart. The tomatoes look perfect—bright red, uniform, and stacked in neat pyramids. She picks up a few, feeling their firm texture.
“These look fresh,” she thinks, dropping them into her cart. Little does she know, these tomatoes were picked 18 days ago from a farm in California.
At home, Sarah slices her tomatoes for a BLT sandwich. They’re firm but somehow lacking that rich, tomatoey flavor she remembers from childhood. The vitamin C that was once abundant has dropped by 45% during the cross-country journey.
As she takes her first bite, Sarah notices the tomato is strangely tasteless despite its perfect appearance. She adds extra salt, unknowingly trying to compensate for the lost natural flavors that disappeared somewhere between the California farm and her kitchen table.